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Putting Rotary in the public eye involves more than just writing press releases and maintaining contact with local media. Rotary International provides preproduced public service announcements and encourages all clubs to localize these materials for use in their communities.
Special events and other outlets
Rotarians in France celebrated a national Rotary awareness day by sponsoring a movie premiere that raised money for brain research and promoted Rotary at the same time.
Other promotional outlets include:
- Cable and public-access television
- Billboards, posters, and signs
- Newspaper supplements
- Club brochures
- Presentations and speeches
Beyond traditional media
Promoting Rotary in the 21st century means moving beyond traditional media. New technology hasn’t made press releases obsolete, but it has added to the arsenal of media tools.
Blogs and podcasts
Blogs are online journals that can include text, audio, video, and images. When the December 2004 tsunami hit Sri Lanka, the Rotary Club of Colombo Regency used a blog to collect donations and help coordinate relief efforts.
A podcast is a digital audio file distributed over the Internet, usually through a subscription-based service.
Other new media tools include electronic press releases, distributed through e-mail, and uploaded videos. More than 50 video uploading and sharing sites allow you to publicize your Rotary efforts on the Web.
Rotarians help provide service through fellowship, and social networking is one of the many ways Rotarians are connecting online. Visit Rotary International's official social networking pages and join the conversation.
See who some of the thousands of fans are on RI's official Facebook page. You'll find links to RI news stories and videos as well as comments and discussions.
- End Polio Now
Join The Rotary Foundation of RI's End Polio Now cause page on Facebook. You can make a donation to support polio eradication, invite others to be a part of the cause, and keep track of how many people you've recruited.
Read more about Facebook
Use this microblogging site to keep in touch and up-to-date with other Rotarians and friends of Rotarians.
Read more about Twitter
Network with other Rotarians and friends of Rotary, and see who they're connected to. LinkedIn is a professionally oriented social network that can help you share your knowledge and expertise.
RI LinkedIn groups include the following:
Learn more about LinkedIn
Rotary International has its own channel on YouTube that offers video content to those interested in Rotary. The YouTube channel supplements video on Rotary's Web site by providing Rotarians the means of embedding video onto their own sites. Rotarians, Rotaractors, and Interactors are encouraged to select from a growing collection of pieces from RVM: The Rotarian Video Magazine and from Humanity in Motion public service announcements.
In addition, the YouTube channel allows you to be notified about new videos, and viewers can comment on the videos.
Make your Web site more dynamic and read " Embedding videos from RI's YouTube channel "
Learn more about YouTube
Note: These social networking sites are not owned by District 7610 or Rotary International, and RI and the district are not responsible for the comments of others on these sites. To participate, you must join each of the social networks individually.
On social networking sites, there are several pages titled "Rotary" that are not affiliated with Rotary International or The Rotary Foundation. Only the pages or groups in which RI officially participates are listed here. |
